Monday, October 09, 2017

More Notes on the Total Theory of the Messenger Bag: Defy Marketing (The Defy Strapped)

Sometimes, I am a complete sucker. This is the story of one of those times.


(The Defy Strapped, sejant.)

As should be clear, I do like to shop. And a man's craving for novelty can be real, and confounding. Thus it was that late in 2016, I took occasional respite from ... life, by browsing endless for that great passion of mine, the new messenger bag. Somewhere in there, a company called Defy arrived and began issuing pronouncements which intrigued:

  • Materials matter: we have an intriguing sourcing model and are using elements others aren't, from recycled bike innertubes for trim, to truck tarp for the bag body, and to seat-belt webbing for strapping and pocketing
  • Local, local, local: handmade in America (Chicago)
  • Design is king: let's use our neat materials in novel ways
  • It's expensive as all hell: so it must be good!

I should have understood what I was looking at. The company story—because isn't that what we're all interested in? the stories ... of companies?—was and is explicit: "I'm a marketer who has moved into making things." SPOILER: what the company is good at making is in fact marketing collateral; their bags are not great. Or at least the bag I bought is not great.

The main problem is the material. Defy—and other companies—are, reasonably enough, bored with the same old Cordura fabric that essentially every company uses to make messenger bags. To differentiate themselves, they try new stuff. Defy thought to try something they call "M35 Military Truck Tarpaulin Material". Here's what they say about it:

M35 Military truck tarpaulin vinyl/canvas is the same heavy duty tarpaulin used to protect US servicemembers in theater today. It's thick, matte, rubbery feel makes for an incredibly durable bag material which with use over time starts to soften & wear nicely taking on a different patina and character. While it's tougher than the vast majority of tarp material used by other bag companies with enough beating, use and life it can eventually show signs of wear. Those wear marks are a badge of honor! It's military tough as hell for sure, but nothing's indestructible even though it may look it!


If you don't want the material to crack and fray, don't, uh ... buy this bag.

The truth of course, is that the thick, matte, rubbery feel is extremely cool fresh out of the box. About a week later, the outside feels like plastic. (The inside still feels pretty cool.) "After enough abuse it will start to show wear" means that instantly the material will start to crease, and the bag's own hardware will immediately mar the fabric and leave visible scars. Anywhere the bag folds regularly will split and tear. In short, the material isn't strong enough to stand up to itself, much less significant "beating, use and life". To call it "incredibly durable" is at best puffery, at worst a lie. I had scarred it badly within five days of receiving it: it arrived on January 12; on January 17, I pinched the flap between the bottom of a seat at a movie theater and a bottle of wine I'd smuggled into the theater. Smuggling a bottle of wine into a movie theater is, to me, is basically the definition of "normal use", and five days of "normal use" should not permanently mark a bag. Using this material defies convention, to be sure, but no less does it defy usability.

Another major miss is the buckles. Defy is nutty for buckles. Their marketing consists mainly of impassioned praise of these crazy buckles they buy from Austria: supposedly they can hold 1,500 pounds or something, but, when the fabric they're sewn to couldn't possibly hold half of that, who gives a damn? And why would a person want to close their messenger bag that hard anyway? Anyway, all their bags feature these buckles, except for one, the one I bought, which is called the Strapped. First, it's Strapped because it heavily features seat-belt straps, as the shoulder strap, as reinforcing strapping, and as the business-card-and-pen holder. Second, it's for people who strapped for cash, because it's the same form factor as the more expensive Recon bag, but replaces the ridiculous buckles with buckles that are cheaper ... but still ridiculous.


(When the buckles are big.)

See, there is simply no reason to use two two-inch buckles to close a bike bag flap. It looks cool, but is pointless overkill. And, since they're simply difficult to use one-handed, they're less functional than they should be. The whole point of a messenger bag is easy access to the contents, balanced with being able to secure them quickly. This bag fails on both counts. On material and hardware, Defy allows visual appeal to outrank functionality.

This trend—good visuals, poor use—continues when we examine the pocketing and storage options. The slash pocket across the back of the bag does fit a slim laptop: my work Mac fits there, I think my old work Windows machine did as well, but my beautiful boat anchor from Zareason decidedly does NOT fit. (That most bags are designed for the smallest laptops on the market is a sad fact.)

The front pocket is okay. It's quite tall, though very shallow. A quick-access pocket like this is always going to have more of my stuff in it than is reasonable, so I can't blame it too much for not being thick enough, but it's worth noting that my glasses case alone is basically enough to make it bulge. (If I had one message to all bag makers, it would be: always include one pocket that fits a glasses case; there are people with prescriptions in this world, after all. My first Jandd had this, as did one of my Timbuk2 bags, and for my needs, this is, essentially, essential.) It's probably too flat/shallow, if I'm being fully critical, and arguably too tall, because small things are inevitably at the very bottom, under my glasses and earbuds, so it's tough to get my chapstick or whatever. But whatever, it's fine. It's fine.


(If the pockets you make are too short for a pocket notebook, the pockets you make are too short.)

The internal pockets, riding on the front of the back slash pocket, are a different story. It's not clear to me why they are the size they are. I.e., what the hell is supposed to go in them? They're too shallow for the Mac power brick they're a half-good fit for, and they're too short for a tablet or even a small-sized pocket notebook. What's up with these? In the event, I stuff them full, with my knife, my brush and comb, my little notebooks, and other crap I need to find more or less quickly. They're bulgy and everything in them scruffs out over the top unappealingly, but they're there, anyway, and you can (sort of) put (some) things in them.

The main compartment is intriguing, in that it is simultaneously too big (it's incredibly tall and quite wide, call it 13.5" tall and 15+" wide at the bottom, wider at the top) and too small (it's preposterously thin, something like 5.5" when it's sitting, thinner when lifted/carried). The general experience of using it involves the top 3 or 4 inches being filled with air, and whatever you want to pull out of it being underneath something else and difficult to get. This bag is wildly not meant to be used like an actual messenger bag—swung off the back to the front, the flexible flap pushed easily aside, the cargo quickly in hand and the bag just as quickly flapped closed and pushed back out of the way—the flap is too stiff, and the bag doesn't yield its treasures without some wrangling, because its top is narrow and a good couple inches higher than it needs to be. For office use, its obvious intended function, though, it's basically okay.

Keen-eyed observers will have noted that none of the pockets close in any way (except the main compartment), which is a sop to two purported failure points or annoyances: first, zippers are held to be fragile; second, velcro hook and loop fastener is held to be annoying. These are both more or less true. Things have slipped out of the internal patch pockets, probably because they're too short, but I don't think anything fell completely out of the bag at any point, and the absence of fasteners is something I came to find quite appealing.

Overall storage is not great. With most bags, you're buying a system as much as a bag, and here, there's just not much in the way of a system: no way to mount other carrying options, nor anything interesting in the way of internal bags to add. To organize my belongings, I ended up using a congeries of Jandd ditty bags and a few options Noodles, TWBGITW, has sewed together for me over the years. And since the Strapped's effective carrying capacity is so small, I started carrying a second bag for my lunch and leaving my dopp kit and spare clothes in the car, instead of being able to carry them with me. Probably good for my discipline, in that it helps teach me not to overpack, but inconvenient nonetheless.

Riding the front of the bag are my favorite features by far. By sewing a length of seat-belt strap to the wall, they are able to make a business card holder and three pen slots. The pen slots need a thicker pen, and one with a clip: my Le Pen (pictured) has been knocked through and gone missing several times, but it's just such a cool way to make a pen slot, I can't stay mad at the bag. Similarly cool is that little business card holder. The D-ring and the snap ring are also excellent, and that they're attached with scraps of recycled innertube is functional, thrifty, and unique. Across the front of the bag, in other words, is Defy at its absolute best: interesting materials used in unusual ways to good effect. If everything about the bag were designed and made this well, this would be the best bag on the market. Or anyway, would be a much better bag than it is.

The inner color, and this must be mentioned, is actually beautiful. My second-favorite feature most days (and my favorite, on the days the pen holder fails to hold my Le Pen). Sadly, this green material is even softer than the outside fabric, and can be scuffed or scarred even more easily. The bag's own hardware scratches it, and a USB stick plugged into a laptop did the same.

The shoulder strap is okay. It's wide and comfortable, but not grippy. When thrown over a shoulder, instead of cross-body, it's constantly causing worry that it's going to slip off. There is a grab handle. This seems like a small thing, but it's as easy to put one on as it is to leave one off, and the incremental convenience it adds, when compared to the cost/benefit of not having one, makes it a practical necessity.

In a very frustrating move, if you want to ride a bike with this bag, you're going to have to buy an extra strap, which is going to add something like 25% to the cost of the bag. This hidden cost is a really annoying way to do business.

Costs in general seem a little high, compared to the value received. While the bag does come in a lovely bespoke cardboard box sealed with Defy-branded tape, this isn't something that helps me fit my laptop, nor does it take the edge off the experience of watching the fabric disintegrate under normal use.

In the end, it's a decent bag sold as an outstanding one. If you saw it in the store, you might find it appealing and want to take it home. Its design is essentially identical to the Israeli Paratrooper bag (main compartment, slash pocket behind it, pouch pocket riding the front with mad pen slots, not much else), which presents a blend of more or less adequacy and more or less elegance. It does have a terrific look, and if it hadn't been so relentlessly oversold by Defy's marketing collateral, it might be an easy bag to love. But it was relentlessly oversold, so my experience with it was mostly a disappointing one. Failures of design—poor materials choice, pocketing decisions made according to appearance rather than function, ill-conceived hardware—overwhelm the Strapped's virtues, and that these failures so closely correspond to what the company claims as its strengths leaves the buyer feeling betrayed, or even cheated.

It's worth noting that Defy may have independently come to similar conclusions as mine: the Strapped is no longer available on the Defy site; the tarp material doesn't seem to figure as centrally in their messaging; the new version of the bag is less tall, and deeper. These are all positive moves. One hopes that their evolution continues to blend functional considerations into the mix that produced a Strapped that was overwhelmingly concerned with appearance.

Previous entries in the total theory of messenger bags megathread:

Previous entries in being a complete sucker:

Posted by at
Labels: , , , , , , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)